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Component Style

Buttons feature generous 24px horizontal padding with subtle rounded corners (4-8px), no harsh shadows or borders. Cards use soft gradients as backgrounds rather than solid colors, creating depth through color rather than elevation. Everything feels pillowy and approachable.

Spacing Philosophy

Breathing room defines the experience - large hero sections with ample whitespace, 50-72px top margins create separation, while components maintain intimate 12px vertical padding. The rhythm alternates between expansive storytelling areas and focused interaction zones.

Design Principles

• Border radius stays minimal at 4-8px maximum, except pill buttons at 27px
• Typography weight remains consistently 400 across all elements - no bold hierarchy
• Gradients replace solid backgrounds on primary surfaces
• Button padding follows 12px vertical, 24px horizontal standard
• Transition timing uses .3s normal duration for most interactions

Target Audience

Health-conscious millennials and Gen X who prioritize convenience and discretion in healthcare, seeking medical solutions that feel more like wellness brands than clinical institutions

Mood