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Storytel

Media

Storytel embraces a dark, immersive aesthetic that mirrors the intimate experience of audiobook listening. The charcoal-heavy interface with warm orange accents (#ff501c) creates a cozy, literary atmosphere that feels like reading by candlelight.

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Screenshot of Storytel website

Design Identity

Signature Color

Storytel Orange

#ff501c

Literary warmth and narrative passion - the glow of a story coming to life

Visual Identity

The dark overlay foundation (#000000) combined with systematic country/region selection grids creates a Netflix-like premium content discovery experience, but specifically tailored for audiobook consumption patterns.

Component Style

Minimal rectangular buttons with clean typography, no visible shadows or heavy borders. Everything feels flat and content-focused, like digital book pages. The orange accent color provides the only vibrant touch against the muted palette.

Spacing Philosophy

Generous vertical spacing between country sections creates clear content hierarchy, while compact flag-and-text pairings maintain scanning efficiency. The layout prioritizes quick regional selection without overwhelming choice paralysis.

Design Principles

  • Dark overlays dominate (#000000) for immersive reading-like experience
  • Orange accent (#ff501c) used sparingly for primary actions only
  • Typography weight never exceeds 700 for comfortable extended reading
  • Country selection uses consistent flag-text-code pattern for global usability
  • Privacy messaging uses subtle contrast to avoid disrupting content flow

Target Audience

Global audiobook enthusiasts who consume content across devices and appreciate Netflix-style content discovery with literary sophistication

Mood

nocturnalliteraryimmersiveglobalintimatesophisticatedwarm

Design descriptions are AI-generated based on visual analysis and may not fully reflect the brand's official design guidelines.

Design System

Typography Scale

ElementFontSizeWeightLine Height
body"Storytel Euclid"16px40022.4px
h1"Storytel Euclid"36px60035.1px
h2StorytelEuclid18.6667px70022.4px
h3StorytelEuclid12px40014.772px
pStorytelEuclid17.3333px40021.3373px
aStorytelEuclid12px40022.4px
buttonStorytelEuclid16px600normal
inputStorytelEuclid12px400normal

Color Palette

#fffbfa
#ffffff
#000000
#101010
#4d4d4d
#ff501c
#5c5c5c
#dcd5cd
#fff2f1
#c2c2c2
#dbdbdb
#efefef

UI Elements

button
input
a
button-primary
button-secondary

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Discussion

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