Pepsi

Component Style

Components feel solid and substantial with moderate 5-10px border radius creating approachable but confident edges. The 'DISCOVER' button uses bold blue with generous padding, emphasizing substance over subtlety. Everything has weight and presence rather than delicate minimalism.

Spacing Philosophy

Bold, generous spacing with dramatic scale jumps - large product imagery dominates the frame with ample breathing room, while text elements use confident line-heights (25.6px for body, 79.2px for headers) that create rhythm through dramatic size contrasts rather than subtle intervals.

Design Principles

• Headers use only 'pepsi-owner-extended' at massive scales (72px, 60px, 24px) for maximum impact
• Border radius stays conservative between 2px-10px, never exceeding moderate curves
• Typography weight remains at 400-500, relying on scale rather than boldness for hierarchy
• Body text uses Arial fallback for reliability while headers get custom brand fonts
• Line-height ratios stay tight (1.1x) for headers, looser (1.6x) for body text

Target Audience

Bold, confident consumers who value authentic taste and aren't afraid to stand out - people who choose based on flavor and heritage rather than trends

Mood