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Catawiki
MarketplaceCatawiki employs a sophisticated auction house aesthetic with warm editorial typography and refined blue accents. The basisGrotesque typeface creates approachable yet authoritative hierarchy, while the expert-centric layout design communicates curatorial expertise and collectible authenticity.
Design Identity
Signature Color
Catawiki Blue
#007aff
curatorial trust and collectible authenticity
Visual Identity
Expert-led content architecture with large portrait photography showcasing curators alongside their specialty items, creating a gallery-meets-marketplace atmosphere
Component Style
Subtle rounded corners (4-6px) with minimal shadows, emphasizing content over chrome. Components feel gallery-refined rather than tech-forward, with understated borders and generous padding that lets collectibles breathe.
Spacing Philosophy
Museum-quality spacing with generous margins around hero content, creating focused viewing experiences. Tight component groupings maintain scan-ability while preserving the premium feel of a curated auction catalog.
Design Principles
- Typography uses consistent 500 weight across all hierarchies for editorial cohesion
- Border radius never exceeds 6px maintaining subtle sophistication
- Expert photography always paired with specialty context
- Navigation categories reflect collecting verticals not generic e-commerce
- Blue accent used sparingly as interaction color, never overwhelming content
Target Audience
Serious collectors and auction enthusiasts who value expert curation over algorithmic recommendations
Mood
Design descriptions are AI-generated based on visual analysis and may not fully reflect the brand's official design guidelines.
Design System
Typography Scale
| Element | Font | Size | Weight | Line Height |
|---|---|---|---|---|
| body | 17px | 500 | 25px | |
| h1 | 56px | 500 | 70px | |
| h2 | 17px | 500 | 21px | |
| h3 | 22px | 500 | 28px | |
| h4 | 19px | 500 | 24px | |
| h5 | 19px | 500 | 24px | |
| h6 | 15px | 500 | 19px | |
| p | 17px | 500 | 21px | |
| a | 17px | 500 | 25px | |
| button | 15px | 500 | 19px |
Color Palette
#007aff#ffffff#121212#3498db#07bc0c#f1c40f#e74c3c#757575#616161#e0e0e0#bb86fc#d2d9e1
