Addi

Component Style

Softly rounded buttons (approximately 12-16px radius) with substantial padding, clean sans-serif typography, and minimal visual weight. No harsh shadows or heavy borders - everything feels approachable and unintimidating, like consumer tech rather than traditional banking

Spacing Philosophy

Luxuriously spacious with large vertical gaps between sections (80px+), creating a sense of calm and reducing cognitive load. Content is given ample breathing room to prevent overwhelm around financial decisions

Design Principles

• Border radius consistently 12-16px for friendly approachability
• Typography uses Onest Variable for headings, Outfit Variable for body text
• Primary CTA always uses signature blue with white text
• Whitespace ratios favor vertical breathing room over content density
• Human imagery always shows real hands/people to emphasize trust

Target Audience

Young Latin American consumers (18-35) who are digitally native but potentially new to credit products, seeking approachable alternatives to traditional banking

Mood